To get your small business found online in 2025, you need to focus on strategies that maximize visibility and connect with your target audience. By optimizing your Google Business Profile, enhancing local SEO, and creating content that resonates with customers, you can level the playing field against larger competitors. This guide will show you how to effectively boost your online presence

1. Start with the Basics: Google Is Your Friend

First things first: claim your Google Business Profile (formerly Google My Business). It’s free, takes about 30 minutes to set up, and is crucial for local searches. Make sure to:

• Add accurate business hours
• Upload recent photos
• Include your complete address and phone number
• Respond to customer reviews

2. Create Content That Answers Real Questions

Think about what your customers actually ask when they call or visit your store. These questions are gold for your website content. For example, if you run a local bakery, write articles about:

• “How to order a custom birthday cake”
• “What’s the best notice time for wedding cake orders?”
• “Can you make gluten-free versions of your popular items?”

3. Make Your Website Mobile-Friendly

With over 60% of searches now happening on mobile devices, your website must look good and work well on phones. Test your site on different devices and fix any issues with:

• Text size
• Button spacing
• Loading speed
• Menu navigation

4. Focus on Local SEO

Local search is a small business’s best friend. Include your city and neighborhood names naturally in your content. For example:
“We’re proud to serve fresh pastries to the Lincoln Park neighborhood of Chicago”

5. Encourage and Manage Reviews

Customer reviews are crucial for small businesses. Set up a simple system to:

• Ask happy customers for reviews
• Respond to all reviews, positive and negative
• Share positive reviews on your website
• Address negative feedback professionally

6. Use Social Media Strategically

Don’t try to be everywhere. Pick one or two platforms where your customers actually spend time and do them well. Post regularly about:

• Behind-the-scenes glimpses of your business
• Customer success stories
• Special offers and events
• Helpful tips related to your industry

7. Keep Your Website Fresh

Search engines love updated content. Add new information regularly through:

• Blog posts
• Updated product listings
• News about your business
• Seasonal promotions

8. Make Your Contact Information Clear

Don’t make potential customers hunt for ways to reach you. On every page, include:

• Phone number
• Email address
• Physical address
• Business hours
• Contact form

9. Build Local Partnerships

Partner with other local businesses to create content and cross-promote. This can include:

• Guest blog posts
• Joint promotions
• Community event coverage
• Local business spotlights

10. Track and Adjust

Use free tools like Google Analytics to understand:

• Which pages people visit most
• How they find your site
• Where they leave your site
• What content drives the most engagement

The Bottom Line

You don’t need a massive budget or technical expertise to get your small business found online and improve your visibility. By starting with these simple strategies—such as optimizing your Google Business Profile, leveraging local SEO, and engaging with customer reviews—you can build a strong online presence that connects with your local community. Consistency is key: keep your information up-to-date, create valuable content, and focus on meeting the needs of your target audience.

Remember, it’s not about trying to outdo large corporations; it’s about making it easy for your customers to find and choose your business. Regularly review and update your online presence to stay ahead of changes in the digital world. Adapting to trends and maintaining these core practices will ensure your small business stays visible to the people who matter most.

If you’re ready to dive deeper into growing your small business online, subscribe to our monthly newsletter. You’ll gain access to actionable tips, expert advice, and inspiring local success stories to keep your business thriving in 2024 and beyond. Let’s work together to make your business stand out!

10 Simple Ways to Get Your Small Business Found Online in 2025 originally appeared on EarlCox.com