Turn strong pitches into stronger editorial opportunities.
AskTheMoneyCoach.com works with PR agencies representing financial brands, consumer companies, researchers, experts, authors, and organizations with stories relevant to personal finance.
A strong pitch may lead to one article. But when research, data, expert commentary, or consumer trends reveal additional questions, we may identify opportunities for broader editorial expansion.
How We Work With PR Agencies
Opportunities may include:
- Research and survey coverage
- Expert commentary
- Newsworthy financial stories
- Data-driven articles
- Content clusters
- Executive or author visibility
- Consumer trend analysis
- Ongoing editorial relationships
We evaluate opportunities based on consumer relevance, credibility, timeliness, usefulness, and fit with our editorial standards.
Why PR Agencies Work With ATMC
AskTheMoneyCoach.com gives PR teams a financial-education environment where research and expert commentary can become more than a one-time mention.
We can turn strong source material into consumer-focused editorial coverage, help identify additional questions hidden within a study or survey, and connect useful stories to broader financial topics already covered on the site.
Featured Concept: How Research Becomes Editorial Coverage
A single survey or report may contain multiple consumer stories.
For example, research about rising household costs could support separate coverage about budgeting, credit-card use, savings behavior, generational differences, financial stress, or changing consumer priorities.
We call this process Editorial Expansion: identifying additional legitimate questions that can grow from the original research.
Frequently Asked Questions for PR Agencies
Does AskTheMoneyCoach.com accept PR pitches?
Yes. We regularly review pitches involving financial research, surveys, consumer trends, experts, books, products, and timely financial issues.
What makes a PR pitch more likely to receive coverage?
Original data, meaningful consumer implications, credible sourcing, strong expert access, and a clear financial angle generally make a pitch stronger.
Do you publish press releases?
We generally prefer to create original editorial content rather than republish press releases verbatim.
Can a survey become more than one article?
Yes. A strong survey may reveal multiple consumer questions that justify separate articles or a broader content cluster.
Can we pitch Lynnette Khalfani-Cox directly?
Yes. PR agencies may submit relevant opportunities involving Lynnette for expert commentary, interviews, or editorial participation.
Can our client be quoted in an article?
Potentially. Quotes must contribute genuine expertise, data, or useful context.
Can a client review the article before publication?
Editorial control remains with AskTheMoneyCoach.com. Limited factual review may be possible in some arrangements, but editorial independence is preserved.
Do you cover non-financial companies?
Yes, when the story has a legitimate financial, consumer, household, workplace, or economic angle.
Can you cover research commissioned by a brand?
Yes, provided the methodology, source, and sponsorship are appropriately disclosed and the findings have genuine editorial value.
Do you accept embargoed research?
Yes, when timing and editorial resources permit.
Can you turn an expert interview into an article?
Yes. Interviews, talking points, and expert commentary can sometimes become useful consumer-focused articles.
Can you create a content cluster around a PR campaign?
Yes. A strong campaign can sometimes be expanded into multiple distinct consumer questions rather than one isolated article.
Will you link to the original research?
Usually, when the source is credible and the link helps readers verify or better understand the findings.
Can PR agencies work with ATMC regularly?
Yes. We particularly value agencies that consistently bring useful research, knowledgeable experts, and consumer-relevant stories.
What should a PR agency send?
Include the client or spokesperson, story angle, research or survey link, embargo details if applicable, expert availability, methodology, supporting data, and desired timing.
Editorial Note: AskTheMoneyCoach evaluates every opportunity for consumer relevance, factual accuracy, subject-matter fit, transparency, and editorial value. Acceptance is not guaranteed.