How Neobanks & Banks in Houston Are Pressure-Testing Gen Z Strategies
Gen Z—a digital-first generation with a global purchasing power estimated at $450 billion today and projected to reach $12 trillion within five years—is reshaping banking expectations. Accounting for 40 % of global consumers and soon 31 % of the workforce, Houston’s financial institutions must adapt, or risk losing ground to agile neobanks and challenger banks en.wikipedia.org+9pymnts.com+9pymnts.com+9. 1. Digital-First, but Value-Driven: […]
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