Financial news reports are buzzing about the Millennial generation. The same is true of the general press as well.
You can’t turn on the TV; read a newspaper, blog or magazine; or listen to talk radio, without hearing someone opine about the rise of Millennials, also known as Generation Y.
This year alone, I’ve received no less than a dozen research studies about the Millennial crowd – mostly from financial services firms, retailers and think tanks.
Why is there such a massive interest in Americans between the ages of 18 and 34 years old? It’s because financial companies, corporations of all stripes, and other organizations recognize the enormous impact that Millennials will have on America – in the near future and over the long haul.