Do’s and Don’ts When Signing a Car Lease

A woman sitting in a car, smiling and holding a set of car keys with her right hand, celebrating her new lease.

Leasing a car can make financial sense when you don’t have money upfront to pay for the full price of a vehicle and just don’t want to deal with the hassles of maintaining a used car. When your lease ends, you are free to purchase the vehicle or trade it in for something else. However, […]

Car Brands: Gen X and Gen Y Not as Loyal as Parents

A person wearing a green sweater sits in a car with the door open, looking out. Urban buildings are visible in the background, evoking a nostalgic Gen X vibe.

Two new studies offer opposing ideas about what makes people loyal to specific car brands. Researchers in the first survey conclude that younger Americans are far less likely to show brand loyalty to one automaker than are older consumers in the U.S. Why is this? In a word: technology. The first study, from the GfK […]