Car Brands: Gen X and Gen Y Not as Loyal as Parents
Two new studies offer opposing ideas about what makes people loyal to specific car brands. Researchers in the first survey conclude that younger Americans are far less likely to show brand loyalty to one automaker than are older consumers in the U.S. Why is this? In a word: technology. The first study, from the GfK […]
Financial Lessons We Can All Learn From Generation Y
To hear most financial experts tell it, members of Generation Y are a coddled group of young adults who rely economically on Mom and Dad, routinely rack up big debts and don’t know the value of a dollar. But are those perceptions really true? A new study hints at a different portrait of 20- and […]
How to help Generation Y Survive the Great Recession
Young adults suffering through the Great Recession are having serious problems getting a handle on their spending, credit and debt woes, according to a new survey out from Western Union.