A person wearing a green sweater sits in a car with the door open, looking out. Urban buildings are visible in the background, evoking a nostalgic Gen X vibe.

Car Brands: Gen X and Gen Y Not as Loyal as Parents

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Two new studies offer opposing ideas about what makes people loyal to specific car brands. Researchers in the first survey conclude that younger Americans are far less likely to show brand loyalty to one automaker than are older consumers in the U.S. Read -Should I Apply For A Business Loan If I Already Have Bad […]

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