U.S. businesses are increasingly courting women customers. And it’s easy to see why.
More and more women are taking an active role in managing their family’s finances, and 44% of all females in America are the primary breadwinners in their households, according to a 2014-2015 study from Prudential.
Perhaps that why salespeople, business owners and marketing execs in every industry – from banking and pharmaceuticals to retail and transportation – all want to know what makes women tick financially.
In fact, in the field of behavioral economics, there’s a growing amount of research devoted solely to figuring out why women buy and what motivates us to spend.
I obviously can’t speak for all women. But I can say what’s a true turnoff for me when I’m considering spending my hard-earned dollars.
Here are 10 horrible business practices – including several inspired by my recent summer travels – that instantly make me shut my purse and never want to buy certain products and services. [continue reading…]